Whether you think they’re cute or ugly, Labubus are the ‘it’ toy of 2025.

The fuzzy, famous doll is a must-have accessory for both children and collectors and was designed by Hong Kong illustrator Kasing Lunch.

Watch the video above: Fake Labubu toys spark safety concerns

Celebrity fans and viral unboxing videos have turned these quirky toys into a global craze .

Beijing-based Pop Mart is behind Labubu’s success, with sealed blind boxes keeping buyers guessing and rare editions turning each purchase into a lucky draw.

Record sales have turned the toy company into a billion-dollar company.

Each release of the latest toy sells out in minutes.

But their popularity has fuelled a booming black market of fakes, known as Lafufus.

Can you spot the difference?

This one is pretty ea

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