Banijay Entertainment is taking on Ninja Warrior . The distributor has swung into action to take the international rights to the mega-obstacle-course format, which was created by Japanese broadcaster TBS .

The deal sees Banijay acquire sales rights worldwide, excluding the U.S., Asia, France, Germany and Poland. That still leaves plenty of the world for Banijay to shop the popular format to, and the timing is good, with the deal coming days before MIPCOM , the biggest TV market of the year.

Banijay said that the deal enables it “to scale and relaunch the format globally through its network of labels.”

“This is classic sportainment at its very best, packed with intense jeopardy, physical prowess and competitive energy,” said James Townley, Chief Content Officer, Banijay Entertai

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