Key Takeaways

The market shifts — but complacency does the real damage.

Leaders must challenge the status quo, foster a people-first culture and innovate in calm (not just in crisis).

It’s also important to provide clarity and transparency when uncertainty arises, plan ahead and stand on your values.

According to PwC’s 2024 CEO Survey , nearly half of CEOs are unsure their companies will survive the next decade without reinvention. While a sobering statistic, it’s not surprising.

I’ve seen what happens when businesses grow complacent — when they confuse stability with sustainability. Economies shift. Disasters strike. People exit. Trends change. The question isn’t whether disruption will come. It’s whether you’ve got the courage and grit to execute, embrace and inspire when it doe

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