LONDON — Victoria Beckham is letting everyone into her world, on screen with her Netflix show that premiers on Thursday and a Selfridges Corner Shop pop-up until Nov. 1.
House of VB at Selfridges will be a walk-through the British designer’s fashion, beauty and fragrances universe and takes slight inspiration from her home and store.
“I wanted to create an immersive experience that would feel like an extension of my creative world, but also of my home — intimate and full of personal touches, with a real focus on architectural lines, rich textures and colors,” Beckham said.
The designer has made the space feel like home down to the finishing touches such as the custom doorbell that plays a message from Beckham.
The pop-up features an exclusive capsule collection called The Dress