American denim and lifestyle brand Wrangler is expanding into new territory with the launch of a headwear line through a multi-year licensing agreement with CapX, a Headwear Innovation Lab.

The new headwear line will showcase Wrangler’s signature design codes including the brand’s recognizable ‘W’ stitching, copper hardware, and leather patches sourced from the same suppliers used in its denim.

Each Wrangler cap will also feature a unique model number printed inside the lining — a hallmark of CapX’s standardized fit system that references one of more than 45 proprietary shapes developed by the company. This system is designed to help consumers easily identify and repurchase their preferred fits across different brands and styles.

“Headwear is an essential part of the Wrangler consumer

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