Nicole Hogan for Comerica

Small business survey finds optimism about growth, caution about AI, and strategic investment focus

Despite economic uncertainty and rapid technological change, small business owners across the U.S. are entering the next 12 months with confidence and optimism. According to the first edition of the Comerica Small Business Pulse Index, 81% of surveyed small businesses expect revenue growth, while many are embracing artificial intelligence (AI) with both enthusiasm and caution.

The national survey of 1,010 small business owners, conducted August 1-13, 2025, reveals that they are optimistic about the future, increasingly tech-forward, and calling for thoughtful oversight of emerging technologies.

Key Findings

AI Adoption Is Accelerating : 45% of surveyed small

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