MSNBC’s Rebrand, MS NOW, Releases ’10 Principles’ to Guide Network’s Use of AI, Transparency, Ethical Standards

Sarah Rumpf Oct 7th, 2025, 4:38 pm

Courtesy of Versant

The newly-independent MSNBC took its first steps separate from NBC News on Monday as leadership circulated a list of “10 principles” for the standards they expect from their journalists.

Tom Jones at The Poynter Report covered the developments at the cable news network as it prepares to officially become “ MS NOW ” as it’s spun off from NBC Universal as part of Versant, a separate company. As Jones reported, as of Monday, MSNBC stopped using NBC News correspondents or crews other than in Washington, D.C., and that too will end Oct. 20. By the end of the month, MSNBC staff won’t be joining the NBC News editorial c

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