Mumbai: Kerala Tourism is aiming at attracting more domestic and international tourists ahead of the festival season by unpacking a set of experiential products. The state is focusing on festival tourism with a wide variety of culturally rich festivals while also aiming to tap tourists for destination weddings, luxury travel and adventure tourism.

Tourism Numbers & Outreach Programmes

Kerala, also called ‘God’s own country’, is known for its pristine natural beauty, vibrant culture and rich heritage, which attracts lakhs of tourists to the state every month. Although the state recorded 2.22 crore tourists in 2024, it is yet to recover to the pre-Covid19 levels in terms of international tourists.

The state is now aiming to attract a larger audience from across the country through outrea

See Full Page