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Amazon Prime Big Deal Days 2025 started Tuesday, October 7 and ends Wednesday, October 8 at midnight PT.

Shoppers can take advantage of October Prime Day deals on luxury beauty brands and top designers like Coach, Ugg, Laneige, and celeb-worn Mother jeans while they’re up to 60% off.

After scrolling through hundreds of pages of Amazon Prime Big Deal Days discounts (yes, my tabs were out of control), I discovered the designer gems : easy-to-style, classic pieces you’ll actually wear again and again.

This year’s October Prime Day started today, October 7 and continues through Wednesday, October 8. This unofficial launch of the holiday shopping season is taking up to 60 percent off top designers and luxury beauty brands . Discounts on premium labels still count as in

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