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FRISCO, Texas - Dallas Cowboys owner Jerry Jones will be fined $250,000 by the NFL for flashing his middle finger to fans at the end of Sunday's game, the league announced Tuesday.

Jones has since apologized for the gesture, claiming he intended to give a thumbs up to Dallas fans, reports say.

Jerry Jones fined by NFL

Jones' fine was announced by the NFL on Tuesday after video went viral on social media depicting the Cowboys owner briefly holding up his middle finger at MetLife Stadium on Sunday.

The incident happened late in the game against the New York Jets after another Dallas touchdown, the Associated Press says. The Cowboys won the game 37-22.

Jones is appealing the fine, NFL Network Insider Tom Pelissero says, claiming the gesture was "inadvertent."

Jerry Jone

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