Brows can make or break a look — something generations before Gen Z have learned the hard way. The ’90s offered cautionary tales of overplucking, while Millennials reminisce (and cringe) about overly penciled, blocky arches. After decades of extremes, where do brows go from here?

“A lot of TikTokers are experimenting,” says celebrity brow stylist Meri Desevic. “But we could end up with the problem we had in the ’90s: the skinny brow.”

Thankfully, Gen Z’s eyebrow experimentation seems to have taken a softer turn. After a year of extreme styles — think glued-down soap brows and razor-thin Pamela Anderson arches — 2025 is seeing a more balanced approach.

“The biggest shift I’ve seen this year is toward natural brows, and I mean truly natural,” says Michele Holmes, founder of Rye Beauty and

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