Cricket Australia (CA) and Woolworths have extended their partnership for a further three years, reinforcing a shared focus on grassroots development and community engagement across the sport.

The renewal sees Woolworths continue as naming rights partner of the Woolworths Cricket Blast program, the national entry-level participation pathway for children under 10, and as the Official Supermarket Partner of Cricket Australia and its national men’s and women’s teams.

Since Woolworths assumed naming rights in 2018, more than 473,000 participants have registered in the Cricket Blast program, positioning it as one of Australia’s largest junior sport initiatives. The partnership has been pivotal in sustaining cricket’s participation base and supporting Cricket Australia’s broader goal of nurtur

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