Some would say postmodernism is ruining the things we love. It’s certainly crept into the offices of ad executives, who now use our goodwill to trick us into watching ad campaigns for mediocre cognac.

After LeBron James teased a " second decision " on Monday — a nod to his 2010 announcement in which he announced he'd be leaving the Cavaliers to take his "talents to South Beach" and join the Miami Heat. However, the big reveal on Oct. 7 turned out to be nothing more than an ad for Hennessy .

In the end, it was corny, somehow even cornier than anything James has done before. Even the original The Decision was a cheesy spectacle. In the years after, it was remembered as Cleveland’s second-greatest betrayal after Art Modell moved the Browns to Baltimore.

Is nothing sacred anymore?

Th

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