Please, make it stop. No sooner had I dug out my Barbour for the wet and windy winter months than I saw another of the brand’s distressing collaborations, this time with fashion designer Sir Paul Smith. Sir Paul, luvvie fashion grandee and founder of the eponymous line that began as a Nottingham-based shirt outfit in the 1970s, has teamed up with Barbour to distil ‘the wit and character’ of both brands.

But I don’t need Sir Paul’s ‘signature stripe trims, colour pops and patchwork’ to be persuaded to wear a Barbour. And I’m pretty sure most people who live in the country would say the same. I like my 12-year-old Bedale Barbour as it is: pretty bashed up, in need of a re-wax, the pockets stuffed with bits of rope, chocolate buttons, dog poo bags and lighters. This is not, and never will be

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