Zupee, India's prominent online-gaming and entertainment firm, is reshaping the mobile content landscape with its short-format video hub, Zupee Studio. Since its September 2025 launch, the platform has captivated audiences with its one-minute microdramas, spanning genres from romance to comedy. These bite-sized stories are tailored for India's on-the-go generation.

Zupee Studio features microdramas that last just 1-3 minutes, revolutionizing Indian entertainment consumption habits. By delivering meaningful content in brief segments, the platform caters to modern viewers seeking seamless entertainment during a commute or a break. Series like Maut Ki Ghati and Forbidden Love resonate culturally while utilizing modern storytelling to maintain engagement.

Govind Mittal, Zupee's Chief Spokesp

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