Meta on Tuesday announced a new Facebook algorithm update that will display more Reels videos tailored to users’ preferences. The update introduces features that give users greater control over the videos they see, AI-powered search suggestions, and interactive friend bubbles.

The latest update focuses on improving user connectivity and content personalisation. At its core is an upgraded recommendations engine designed to better understand individual interests, offering more relevant and engaging content.

The move comes amid a 20 per cent year-on-year increase in video viewing on the platform. Facebook aims to position itself as a hub for diverse video formats, with improved recommendations that cater to users’ growing preference for both short and long-form content.

Reels longer than

See Full Page