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The NCAA now permits on-field corporate logos, a practice many SEC schools have adopted to generate new revenue.

The University of Georgia plans to add sponsor logos to its football field in the future but has not yet finalized a deal.

Georgia's first on-field sponsorship will be with Georgia's Own Credit Union at the softball stadium starting in 2026.

Athletic departments are seeking new income to offset rising expenses, such as player payments under the House Settlement.

Big name SEC brands attract plenty of eyeballs that are watching more than just touchdown passes and momentum-changing interceptions.

Georgia football’ s game at Tennessee on Sept. 13 drew 12.58 million viewers on ABC and more than 100,000 in Neyland Stadium who saw the teams play on a field th

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