House of McDowell’s Soda, in collaboration with Publicis Groupe India’s Team Spirit, has launched its latest campaign, ‘Yaaron Wali Baat 2.0’, celebrating the joy and courage that come from sharing unforgettable firsts with friends. The film, titled ‘Karo Kuch Pehli Baar Jab Saath Hon Yaar’, highlights how friendship inspires confidence, turning ordinary moments into lifelong memories.

The ad film features brand ambassador Kartik Aaryan motivating a hesitant friend to take on something new — a metaphor for how friendship pushes boundaries. The sequence humorously reimagines iconic historical “firsts” — from landing on the moon to inventing social media — all made possible by the power of yaari. With its mix of adrenaline, nostalgia, and humor, the campaign captures the timeless essence of

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