Yes, this is an email asking you to buy our book early, but — because we're Planet Money — we're also reporting on why that matters. In fact, we are chronicling the whole process of making the book and have a few early tidbits to share.

So, first, the big news. Our book, Planet Money: A Guide to the Economic Forces That Shape Your Life , is here. Preorder it today and get a special gift .

Preorders are incredibly helpful for authors. If you are buying books to support them, preorders give them an extra boost that can become a snowball. Booksellers look at preorder numbers when they are deciding on things like which titles get the sweet, sweet spot in the window, which are at the top of their website or even just how many copies to stock. They want to pick winners their customer

See Full Page