Domino's Pizza is rolling out new uniforms and jingle as well as a bolder logo. Domino's New York —

Domino’s Pizza is giving itself a major makeover — and introducing a snappy jingle — in hopes of holding on to customers’ limited attention.

The chain unveiled Wednesday its first refresh in 13 years. encompassing a bolder logo with brighter colors, new employee uniforms and pizza boxes, and redesigned restaurant signage. Also, for the first time in its 65-year-old history, the restaurant is releasing a jingle mimicking its name performed by country star Shaboozey.

The goal is to capture people’s shortening attention spans amid a fractured media landscape, said Kate Trumbull, Domino’s chief marketing officer.

“It used to be that you could run a 30-second ad in primetime and tha

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