Domino's is cooking up a new branding look – and sound – with a bolder color scheme and a new jingle created with help from a Grammy-nominated musical artist .

The pizza delivery company is adding splashier reds and blues to its pizza boxes – and adopting a black and metallic gold motif for the pizza boxes used to deliver its Handmade Pan and Parmesan Stuffed Crust pizzas. The new, thicker “Domino’s Sans” font spells out a tweak to the company name (“Dommmino’s") in some spots.

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