A survey has found only a tiny amount of players in the US are buying new games every month, while a third barely buy new games at all.

The games industry has been in a state of flux over recent years for many reasons, between rising development costs and consistent layoffs, but another key factor is the changing habits of players.

We’ve already seen how many gamers today are spending a significant amount of time in live service titles like Fortnite, Roblox, and Minecraft, at the expense of new games.

Now, a new survey has highlighted how few games most people are actually buying, and it’s a grim reflection of how difficult it is to reach a broad audience. And of how many people now view triple-A video games as prohibitively expensive.

As part of Circana’s Q3 2025 Future Of Games surve

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