“We continue with a record-setting pace every year, which is exciting,” Pamela Hoffee, president of Avalon Waterways, said in the 2026 European River Cruise Market Report .

In the report, made available by Cruise Industry News , Hoffee added that 2024 was a record year, with 2025 shaping up to be another.

“We’re 76 percent ahead year-over-year on our sales on the Mekong from 2025-26,” Hoffee said. “2026 is off to a big start. We’re proud of the continued growth and how we’re doing in the market.”

“We’ve just gone through a complete refresh of our ships, and we’ve announced our Avalon After Dark program, starting next year,” added Hoffee, which is due to the rise in demand for night entertainment.

Hoffee, indicating that many people have not yet tried a river cruise, said: “There’

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