Is the WNBA going to be financially sustainable? Well, that depends on who you ask. A September 2025 report from ‘Sports Business Journal’ claimed that total revenue projections are set to hit $1B in 2025. A few months ago, however, numerous publications reported that the league still faces yearly losses of $40–50 million! The league games have seldom been more popular, with the 2025 WNBA season setting records for attendance even before the postseason began.

This increase in the viewership rate, attendance, and revenue has only pushed the players to stand united and demand salaries that reflect their worth. However, the WNBA is not yet at the level of the major leagues that generate 50 times as much revenue. Furthermore, from the looks of things, they won’t even reach close for years and

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