Ari Emanuel has officially launched his new holding company, which will house many of the assets that used to be a part of Endeavor Group Holdings.

The new company is called MARI, and will house a number of significant tennis tournaments, including the Miami Open presented by Itaú and Mutua Madrid Open, as well as the Mubadala Abu Dhabi Open, Mubadala Citi DC Open, SP Open, and a number of other exhibition tennis events.

It also includes Frieze, the arts organization that Emanuel agreed to buy earlier this year, as well as a majority stake in Barrett-Jackson, the automotive auction house and lifestyle brand. The deals closed Wednesday in conjunction with MARI’s launch.

Ari Emanuel has officially launched his new holding company, which will house many of the assets that used to be

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