PVR INOX on Wednesday launched 'dine-in cinema', claimed to be India's first, at M5 ECity Mall here.

The multiplex operator said the dine-in cinema is a first-of-its-kind experience where “blockbuster films meet gourmet dining”.

"This format transforms the cinema into a lifestyle destination, giving audiences the freedom to enjoy chef-curated meals in-seat, without stepping out of the auditorium or even purchasing a movie ticket," PVR INOX said.

The dine-in concept at M5 ECity Mall is built around the idea that cinema should be more than a film and it should be a complete evening of entertainment, food and comfort, it added.

Guests can choose from a range of curated in-house food and beverage brands, each designed to enhance the cinematic journey, it said.

There are different categori

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