The State of Origin rivalry has officially spilled out of the stadium and into the sale yards, with Queensland buyers staging a cross-border raid deep into Blues territory.
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But it's not trophies or fullbacks they're after; it's a new generation of elite, data-driven bulls to supercharge their northern herds.
The old game plan of buying lower-grade bulls is over, replaced by an aggressive southern campaign to secure the very best data-backed sires money can buy.
They are even chasing quality as far south as the Victorian border.
Throughout southern NSW for the past few years, Queensland has