4 min read

Listen, if you're here looking for the inside scoop on trends, let me tell you a secret: They don't exist. At least not they used to. The zeitgeist has shifted. I mean, as long as I'm using the term zeitgeist—closely associated with Hegel, though he used more classical and uncompounded German: "Geist der Zeit"—why not throw a big philosophical bomb in here. We are living in an era of antithesis to the classic trend cycle (the thesis) where designers then editors then buyers literally dictated what the masses would wear. Trends used to be Esquire giving you the scoops like " Barney's is stocking a new up-and-coming Italian designer named Giorgio Armani ." Now "trends" are grown men on TikTok posting green screen videos saying, "Bro, here's how to ride the big pants wave this

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