Auburn is moving next season’s scheduled home game against Baylor to a neutral-site matchup at Mercedes-Benz Stadium in Atlanta on September 5, 2026, as part of the Aflac Kickoff Game, the school announced this week.

News broke this week that despite already having played the road portion of the home-and-home against Baylor, Auburn agreed to Atlanta largely because of the potential NIL benefit it will bring to the athletic department.

According to reporting on the topic from Brett McMurphy of On3, the move is going to create roughly $5 million in NIL opportunities for Tigers athletes across the board, not even just on the football field.

The agreement is a multi-million-dollar partnership with the Peach Bowl and the Aflac Kickoff game which will have the organizations work with third pa

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