When beauty mogul and celebrity coiff curator Cliff Vmir opened the doors to his new FEMMÈ flagship in Buckhead, Atlanta, it wasn’t just another ribbon-cutting moment. It was a dazzling declaration of ownership, of artistry, and of breaking barriers in an industry that rarely sees young Black men at the helm of beauty empires.

The 27-year-old serial entrepreneur continues to expand his beauty legacy with FEMMÈ’s 3,000-square-foot headquarters, now serving as a retail storefront, full-service salon, and operational warehouse for his growing haircare line. The expansion represents a milestone in inclusivity and innovation.

“I’ve been a hairstylist for over 20 years, so this has been a long time coming,” Vmir shared in a press statement. “Opening my FEMMÈ storefront and expanding our produc

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