The Los Angeles Lakers turned to a familiar face to be the creative director of their preseason hype video: Natalia Bryant.

Bryant had a star-studded cast for the "Forever Iconic: Purple and Gold Always" video with Los Angeles Dodgers star Shohei Ohtani , Lakers legend Magic Johnson and actor and noted Lakers fan Brenda Song all having a role. Celebrity jacket designer Jeff Hamilton also made an appearance.

It included moments such as Song re-creating a viral LeBron James meme where he yells: "it's our ball, ain't it?" and Luka Doncic yelling "Kobe" as he performs a stepback move to shoot a towel into a trash can. Johnson appears toward the end, holding a Larry O'Brien Trophy and saying: "It's Showtime, baby." Natalia, the eldest daughter of Lakers legend Kobe Bryant, also incl

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