The Ministry of Education, in joint collaboration with the Ministry of Health & Family Welfare, will launch the Tobacco Free Youth Campaign 3.0 today. The Ministry of Education said that this national campaign will mark a significant step towards realising the government’s vision of a tobacco-free generation. This 60-day national campaign seeks to educate and empower children and youth to prevent the initiation of tobacco use, support those who wish to quit, and promote a strong culture of health and wellness across schools and institutes of higher education.

The Global Youth Tobacco Survey 2019 reported that 8.4% of students aged between 13 and 15 years currently use tobacco products, with an average initiation age of just 10 years. Recognising the vulnerability of young people, the gove

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