Packaged drinking water brand Bisleri has been named the official hydration partner of the Indian Supercross Racing League (ISRL) for the upcoming season.

The partnership aims to keep athletes, teams and fans hydrated during the physically demanding motorsport events.

Eeshan Lokhande, co-founder of ISRL, said the collaboration with Bisleri reinforces the league’s commitment to supporting world-class riders and maintaining peak performance levels throughout the season.

“Hydration plays a crucial role in a sport as physically demanding as Supercross and this season we are joined by athletes who are some of the best across the sporting world,” he said.

Tushar Malhotra, director – sales and marketing, Bisleri International, said the association aligns with the brand’s focus on performance

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