The NBA has entered a multiyear partnership with Alibaba Cloud, marking its official return to China after six years. The deal names Alibaba Cloud as the official cloud computing and AI partner of NBA China. Announced on Thursday, the agreement aligns with two preseason games in Macau, hosted at Sands China’s Venetian property. The partnership focuses on using Alibaba’s artificial intelligence and data tools to enhance fan experiences on the NBA app in China.
Basketball Insiders
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