Shoppers are expected to boost holiday spending 4.6% this year, but not from confidence — they’re buying now to beat expected tariff-driven inflation.

The Pacific region shows the nation’s highest inflation concerns, with 72% of West Coast consumers citing tariff-related price increases as their top worry.

Shoppers in California plan to splurge this coming holiday season, but not because they are confident about the future. They are worried about inflation and figure it’s better to buy now than pay more later.

At least that’s the takeaway from a new report from accounting firm KPMG that shows that consumers on the West Coast are more concerned about price rise and tariffs than those in any other region in the country.

Nationally, shoppers intend to boost their holiday spending by 4.6

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