Netflix VP of Italian originals Eleonora Andreatta , who is affectionately known as Tinny, is understandably proud of what the streaming giant has accomplished. Ten years after its launch in the country, Netflix leads the SVOD pack with more than 8 million subscribers, according to Italy’s Communications Authority.
As Netflix celebrates its first decade in Italy, Andreatta – who joined in mid-2020 as VP of Italian originals after a long successful stint as head of drama at state broadcaster RAI – underlines fact that roughly 50 Italy originals, shot all over the Italian peninsula, have made it into Netflix’s Global Top 10. Plus, strong rapports with Italian talents — and by extension with the country’s cultural DNA — have been forged along the way.
“There are these interconnections, s