Today’s era of quick access to information has seen a rapid rise in financial influencers (or “finfluencers”) on social media. Whether it be from a quick scroll on “Insta Reels,” watching a video on YouTube, or going through a Twitter thread, these individuals offer to break down everything from mutual funds to digital asset investing in minutes.

But while their content may be engaging and accessible, not all that glitters is gold when it comes to trusting them with your financial future.

The Rise of the Finfluencer

Finfluencers have seen rapid growth, especially among younger investors. According to a recent report, nearly half (48%) of Gen Z learn about investing and financial topics on social media, while less than a third (30%) turn to financial professionals.* Social/Online platfor

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