The women-led outdoor apparel brand Halfdays has closed a $10 million series A funding round.

The investment in the five-year-old company was led by the Kellwood Company, with input from DSG Ventures and also from the influencer and model Taylor Hill.

Started by Olympian Kiley McKinnon, Ariana Ferwerda and Karelle Golda, Halfdays is based in Colorado and plays up performance-driven fashion options with an eye on the mountain life. After competing in freestyle skiing wearing men’s ski pants at the 2018 Winter Games, McKinnon sought more suitable and stylish skiwear.

With Ferwerda, they aimed to nix what the company describes as the outdoor industry’s “shrink-it-and-pink-it” approach, which is a concept that also plagued the athletic industry decades ago. After debuting skiwear, Hal

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