Domino’s Unveils First Brand Refresh In 13 Years

Domino’s Unveils First Brand Refresh In 13 Years

Domino’s, the world’s largest pizza company, has unveiled its first brand refresh in 13 years, aiming to make every aspect of the brand as craveable as its pizza.

The rebrand introduces a modernized look and feel, blending Domino’s heritage with playful, bold updates to appeal to the next generation of pizza lovers.

Key elements of the refresh include: • Brighter, more vibrant colors • A bolder typeface called “Domino’s Sans,” • updated packaging that emphasizes the brand’s iconic logo.

Domino’s has also introduced a new jingle, “Dommmino’s,” featuring the voice of five-time GRAMMY®-nominated artist Shaboozey.

This “cravemark” is designed to be fun, memorable, and reflective of the brand’s focus on deliciousness.

The rebrand exte