Mukesh Ambani , India's richest man, has started cola wars with the revival of homegrown brand Campa Cola. Acquired in 2022 by Reliance Consumer Products, a unit of Reliance Industries, the company has followed its playbook of aggressive pricing to shake up the country’s soft drinks market, which has long been dominated by Coca-Cola and PepsiCo.

Campa Cola price

Campa sells 200 ml bottles for 10 rupees, about half the retail price of 250 ml bottles from the US giants. "Campa Cola now holds double-digit market share across many states, breaking a 30-year duopoly," Ambani disclosed at the annual shareholders’ meeting in August, Forbes reported. Reliance Consumer is overseen by Mukesh Ambani's daughter, Isha Ambani. After creating a buzz in the Indian market, Reliance is taking Campa over

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