The Indian alco-bev industry is poised for a strong performance this festive season. Typically, the sector records a 20–30 per cent quarter-on-quarter rise in sales during the October–December period, particularly across northern and central India.

This year, whisky, beer and wine makers are anticipating sales to significantly outperform 2024’s festive season, launching a range of limited-edition and seasonal products to capture heightened consumer demand. Additionally, experts noted that the recent GST reductions are likely to ease inflationary pressures on lower-income households, supporting demand for regular IMFL whisky.

Avinash Chandani, Partner, Deloitte India, pointed out that whisky accounts for almost 5-7 per cent of all volume and continues to see strong demand in the festive s

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