When you think about hearing loss, you might typically envision your grandparents blaring the television or having to semi-shout when talking to them. But the reality is more than 1.57 billion people of all ages worldwide experience hearing loss, which is the third-most common chronic physical condition in the U.S. alone, twice as prevalent as diabetes and cancer.

And it’s only expected to get worse: The Hearing Loss Association of America predicts in the next 25 years, more than 2.5 billion people worldwide will experience hearing loss. That’s nearly one-third of the world’s entire population.

Starkey, a billion-dollar hearing tech company , is one company addressing not only hearing loss today, but preparing for what is becoming only a more prominent health concern. On Thursday,

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