Paramount Skydance has recruited Jay Askinasi , most recently Roku’s top advertising exec, as chief revenue officer.

Askinasi will start at Paramount Nov. 3, dual-reporting to CEO David Ellison and president Jeff Shell. According to the company, the CRO position is a newly created role “designed to lead the company’s monetization strategy and strengthen its long-term positioning as a next-generation media company” and to push toward a unified advertising platform. John Halley remains in his role as president of Paramount Advertising, reporting to Askinasi.

Paramount’s portfolio of brands includes CBS, MTV, Comedy Central, Nickelodeon, BET, Paramount Networks, and streaming services Paramount+ and Pluto TV.

Askinasi is latest senior hire to join Ellison’s executive team since the Para

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