MILAN — Branded residences are providing luxury players a boost amid challenging times. From Miami to Dubai, fashion, automotive and even watchmaking brands are taking the plunge.

On Thursday, Italy’s Oniro Group, which owns the licenses to produce Roberto Cavalli Home Interiors, Gianfranco Ferré Home and Etro Home Interiors announced Jacob & Co. its latest partner.

The New York City-based jewelry and watchmaker and Oniro Group have teamed up for the development of Jacob & Co . Beachfront Living by Ohana, a project curated by Ohana Development, a major player in the Middle East’s luxury real estate sector.

The property, expected to be completed by the second quarter of 2028, is located in Al Jurf, a premium waterfront real estate project located between Dubai and

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