Summary:

Diesel launches a bold new flagship store on Berlin’s Kurfürstendamm.

The space blends brutalist architecture with the brand’s signature alternative luxury aesthetic.

The two-story space features a museum-style denim installation and a modular art pop-up floor, designed to host rotating creative activations.

After years of fashion pivoting to digital-first strategies post-pandemic, it’s safe to say the return of IRL retail is so back. Brands are tapping back into the power of physical space to fully express their universe.

Right on cue, Diesel just opened the doors to its latest flagship on Berlin’s Kurfürstendamm. The new space is not only set to showcase the brand’s latest drops across womenswear, menswear, accessories, and a curated edit of standout runway pieces – it’s

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