Netflix has become part of the NFL broadcast landscape, on one day per year. Will Netflix parlay its Christmas games into a full-blown package?

Via Dade Hayes of Deadline.com, Netflix co-CEO Greg Peters said during an appearance at the Bloomberg Screentime conference that the company is unlikely to make a bid for the next set of broadcast rights, which are expected to become available as of 2030.

“ It doesn’t really fit with our strategy ,” Peters said. “We want to be disciplined.”

Of course, part of that discipline could be to create the impression that Netflix is out, lulling the existing rights holders into offering too little when negotiations with the NFL on an extension begin, as soon as next year . Then, Netflix could swoop in and swipe a package.

Earlier this year, Netf

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