As per TCS, the acquisition of ListEngage will enhance its Salesforce practice around the world's, and the Delaware-based firm's strong partnership with Salesforce will will further boost the IT giant's capabilities. (File)

In a major business move amid the ongoing power tussle within the Tata Group, Tata Consultancy Services (TCS)– India’s largest IT services exporter– has acquired ListEngage, a US-based digital marketing major, in deal worth $72.8 million (about Rs 646.9 crore), to boost its Salesforce and AI capabilities across the globe.

What is TCS’ ListEngage acquisition deal?

According to TCS, the acquisition of ListEngage MidCo, LLC, along with its subsidiary ListEngage LLC, was approved at the IT giant’s board meeting on Thursday, and is scheduled for completion by October 10,

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