Variety’s Future of Brand Summit, presented by Acxiom, gathered the industry’s top executives, marketers, creatives and cultural leaders on Wednesday in New York for an event that explored how companies are fueling their brands with creativity, culture and community.

The program featured panel discussions and keynote conversations with leaders across entertainment, marketing, tech, design, as well as industry insiders from the NFL, JPMorganChase, PepsiCo Beverages, FCB, Hello Products and more. Throughout the day, the industry’s most influential voices shared their insights on brand storytelling, consumer engagement and cultural impact.

Read below for a few of the key takeaways from the 2025 Future of Brand Summit.

Keynote Conversation with Michael Strahan and Jose Diaz

Michael Straha

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