Sora’s rapid adoption drove a number of App Store scammers to try to get in on the act. Following the launch of OpenAI’s invite-only, video-generating mobile app last week, Apple’s App Store was flooded with fakes that also proclaimed themselves to be “Sora” or “Sora 2” — the latter a reference to the underlying new AI video model that was released alongside the mobile app.

These apps somehow made it past Apple’s App Review process. They actually had public listings on the App Store, despite using a brand name that’s trademarked by OpenAI and fairly well known in the tech industry even before the app’s debut.

According to research provided to TechCrunch upon our request by app intelligence platform Appfigures , there were over a dozen “Sora”-branded apps that went live on the App

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