On TikTok , temporary beauty trends often lead to permanently altered faces — and in the sea of buzzy cosmetic treatments, eye color surgery is the latest to flood our feeds. The procedure, which is known as keratopigmentation, is often used to create an artificial iris for patients born without one. But, as body modification surges in popularity, the procedure has become into yet another way for the beauty treatment-obsessed to further modify their looks.

One eye surgeon shared the results of eye color surgeries conducted at his office in Beverly Hills — with some videos amassing over 17 million views. In the videos, the doctor records his patients’ first reactions to the dramatic results. “Is this permanent?” one patient asked after undergoing the procedure.

@brianboxerwachlermd

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